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Brand Brain

The live knowledge graph every agent runs on, see what Zocket knows

Product walkthroughExplore Brand Brain and Skills in Zocket

Problem we solve

"How do you keep the AI on-brand?" is the first hard question on every call. For most tools the answer is prompt engineering and hope. For Zocket the answer is the Brand Brain, a brand-specific knowledge graph built by crawling your site and creative and continuously ingesting signals about your brand and category. It used to be an invisible setup step; now it's a screen you can point at.

Value & insights we provide

  • A live signal counter and streams showing the graph is actually current, not a one-time crawl
  • Share-of-voice against the category, computed across connected sources
  • The graph broken down by layer (e.g. Ratings & Reviews, Branch Footprint) with signal counts and sources
  • Every connected source with its freshness, so stale feeds are obvious before an agent produces something off
  • "Agents using this graph", proof that the same brain powers creative, moderation, and paid-media reasoning
  • A chat box to interrogate the graph directly (ask, attach a playbook, or paste a CSV)
  • Skills: per-brand instructions scoped to a single module (Creative AI, Performance AI, Consumer AI, ORM AI), switchable active/inactive. This is where a vertical's rules become a durable configured asset instead of a prompt someone remembers to paste, and it's the strongest answer to "how do you handle our category's requirements?"

The four screens

Overview (live signals, share of category voice, the graph by layer, sources) → SignalsSources (connected feeds and what's still to connect) → Skills (per-module brand instructions).

Who uses it

The onboarding team confirms the graph is built and streaming. The brand manager sanity-checks what Zocket knows. Every agent reads from it.

Features in Brand Brain