On-brand images and videos in minutes, with approvals built in
Problem we solve
The brand's content velocity gap doesn't get solved by hiring more designers, the math doesn't work. Nike ships 400+ assets a month; you can't hire your way to that. The only path is to give the existing team a force multiplier: AI that generates on-brand creative, in volume, with the brand DNA already baked in. That's what AI Designer is.
The trick is that volume without guardrails is a disaster. So every creative the AI produces is scored against your brand rules before it leaves the tool. You're not picking between "fast but off-brand" and "on-brand but slow" anymore.
Value & insights we provide
- 10x more creative output from the same team, with the brand DNA enforced automatically
- 26 specialized apps for every job-to-be-done, static ads, video, UGC, carousel, print, OOH, long-form content, marketplace listings, competitive counters, instead of one generic tool that does everything mediocrely
- Compliance Checker audits any creative against your brand guide and rule packs, flags issues by severity, and auto-fixes where possible
- Approvals with configured flows, every image, video, concept, and storyboard passes the right sign-off chain before it ships (this replaced the old standalone Brand Governance module)
- Activity gives the creative lead an audit trail: average iterations, time-to-approve, and delayed assets per period
- A reusable, governed Library of approved assets that branches and agencies can pull from
- Resize, localize, and adapt one master creative into every platform aspect ratio in one click
- Scoped in masters and adaptations, the unit customers already think in, with iterations excluded from the cap (see Pricing)
The five screens
Create (prompt-first generation, with Image / Video / UGC entry points and featured tools) → Apps (26 specialists in four groups: Create from Scratch, Content & Copy, Transform & Adapt, Competitive & Commerce) → Library (approved assets) → Approvals (sign-off queue + configured flows) → Activity (production audit trail).
The Feed screen was removed. Moment-marketing now runs through the Content Discovery and Content Planner apps.
Where it leads the deal
AI Designer is the lead module in BFSI lending (branch and language adaptation under a locked disclaimer), in broking (content at volume for SEO), and with creative agencies. It is an expansion module in retail, FMCG and B2B, see Industry Plays.
Who uses it
The creative lead is the power user. Branch marketing and regional teams use it for safe, fast localization. Performance marketers use it to spin up variants. Compliance reviewers live in Approvals. Agency partners can be scoped in for specific campaigns.
Features in AI Designer
- ActivityThe audit trail for creative production. Every concept, image, video, and storyboard with its full activity history, who did what, when, and how long approvals took. This is where a creative lead sees whether production is actually flowing or silently stuck.
/activity - ApprovalsThe creative approval queue. Every image, video, concept, or storyboard your team submits lands here with a clear status, Pending, Approved, or Rejected, and a named approver. Configured Flows let you define who must sign off on what, so nothing ships without the right eyes on it.
/ai-designer/approvals - Apps26 specialized AI creative agents, each tuned for one job. Instead of one generic image generator, you pick the specialist: an Image Ad Creator for statics, a UGC Video Creator for influencer-style videos, a Localization Studio for regional adaptation, a Compliance Checker for brand-rule audits. Specialists beat generalists, each app knows what good looks like for its format.
/ai-designer/apps - CreateThe starting point. You describe what you want in plain English ("Diwali campaign for our women's footwear line, festive but premium"), the system asks a few clarifying questions, and it generates creative concepts grounded in your brand DNA. The "Bacon" agent picks the right model, format, and brand context. You don't have to think about prompts.
/ai-designer/create - LibraryThe governed home for every approved asset, generated by the AI, uploaded by your team, or pushed in from an agency. Replaces the chaos of Drive folders, Figma libraries, and a DAM that nobody updates. Search by natural language ("blue product shot, festive, no model") or by image similarity.
/ai-designer/library