Industry plays
Pick the vertical. Each page tells you which module leads, what the buyer actually says the pain is, the objections unique to that industry, and the proof points that land.
- Find the industry. If the prospect straddles two, take the lead module from the primary business.
- Lead with one module. Never open with all five, the lead module is where the pain is loudest and our proof strongest.
- Name the second module as the expansion, not the pitch. “Most brands like you start here, then add X in quarter two.”
- Use the industry proof point, not the generic one. A named lookalike in their category beats any platform statistic.
Everything here is derived from real calls, meeting notes, call recordings and the customer requirement register. Where a claim comes from one account, it says so. Don’t over-generalise a single data point.
BFSI · Lending
AI DesignerBranch-scale creative under a compliance gate, and attribution that has to survive a 45-day offline lead cycle. AI Designer leads, Brand Brain co-sells.
IIFL · ICICI Home Finance · Grihum Housing Finance · Mahindra Insurance Brokers · Bajaj General Insurance · +1BFSI · Broking & Neobank
AI Designer (content) · Brand ModeratorA different sale from lending. Broking buys content volume for SEO; neobanks buy ORM and the weekly report. Treat as its own vertical.
5paisa · Kotak Neo · Revolut India · PaytmRetail & Durables
Brand ModeratorThe inbox is on fire and attribution dies at the store door. Brand Moderator leads, Consumer Insights co-sells, AI Designer expands into store and marketplace collateral.
Bata · Lenovo · Croma · PN Rao · Metro Brands · +6FMCG & D2C
AI Paid MediaPortfolio scale is the differentiator: per-product brand governance, and commerce data that has to reach the media layer so stock-outs pause spend.
Dabur · Mamaearth · Piramal Consumer Healthcare · Popees Baby Care · Shalimar GroupB2B & Industrial
AI Paid Media + ReportingConsistently mis-pitched. They don't have a creative-volume problem, they have funnel leakage across systems nobody has joined up.
Numeric UPS · Signode India · Walplast · Montra Electric · TAFE · +1Consumer Internet & Media
AI Paid MediaSophisticated buyers with analysts and dashboards already. They're not buying capability, they're buying back time. Expect hard technical questions.
Bharat Matrimony · EloElo · Zee Entertainment · Spinny · Winni Gifts · +1Agencies & OEM
AI Designer · or the whole platform, under their brandA channel, not just a customer, and the only segment that may want the product under their own brand. Different buying criteria entirely.
Pivotroots · Amber · Langoor · Tensai · PaytmOther industries
Varies, see eachVerticals we have no real pipeline in but where the product already fits. Each one maps onto a playbook we have already proven somewhere else.
None yet, or one early touch
These pages are organised by industry. If you’d rather start from a module and see how to position it across every vertical, use Marketing Positioning.