See, understand, and improve your ad spend in plain English
Problem we solve
Performance marketers spend half their week pulling reports. Logging into Google Ads, Meta Ads, AppsFlyer, HubSpot, and a spreadsheet, copying numbers, building a deck, and by the time they're done the data is two days old and the campaigns that needed attention have already burned the budget.
Paid Media collapses that into one chat. Connect your accounts once, then ask in plain English: "Where am I wasting budget?" "Which campaigns are saturating?" "Compare Diwali to last year." It pulls the data, runs the analysis, and gives you a ranked answer with the action attached, not a chart that requires a second meeting to interpret. For regulated advertisers (BFSI, financial services), it also honors the longer lead cycles, offline conversion imports, and approval workflows those teams actually need.
Value & insights we provide
- Overview: the morning screen: platform and date filters, an AI performance snapshot with a priority count, an all-platforms funnel diagnosis showing where impression → purchase leaks, and an AI chat with a Deep Research toggle
- Goals: encode what "good" means (CPA, CPC, CPP, CTR, ROAS, purchase volume) at account, platform, or campaign level; every goal tracks On track / At risk / Breached automatically, with a month-over-month goal-achievement rate
- Connectors: Google Ads, Google Analytics (GA4), Meta Ads, AppsFlyer and CleverTap today. Salesforce, Microsoft Dynamics and Zoho are customer requests, not shipped connectors, say so plainly
- One pane that combines Google Ads, Meta Ads, attribution data, and CRM outcomes, so you can see the full path from click to qualified lead to disbursal
- A daily ranked queue of "what changed and what to do about it", not a static dashboard
- Ad waste identified specifically: "Campaign X is spending ₹40K/week on terms that haven't converted in 30 days"
- Audience saturation and creative fatigue surfaced as alerts, before they tank your CPA
- Approval-gated actioning so changes can be drafted by the agent and reviewed by a human before they go live, essential for regulated categories
What moved out
Dashboards, Reports, Alerts and the Playbook are no longer paid-media tabs. They're the top-level Reporting section, because they span every module. AI Paid Media is now exactly three screens: Overview, Goals, Connectors. Check any deck that still shows a four-tab Overview.
Be accurate about actioning
The experience is insight-first today: it diagnoses, recommends, and drafts. Native action-taking, pushing budget and campaign changes back to Meta and Google from inside the platform, is an explicit customer ask (Paytm) and a near-term step, not a shipped capability. Demo the diagnosis; don't claim the execution.
Who uses it
Performance marketing managers and digital marketing leads. In regulated industries, also the head of compliance who has to sign off on any campaign change.
Features in AI Paid Media
- ConnectorsThe single place where you wire Zocket up to your ad accounts. Connect Google Ads and Meta Ads (more platforms over time) via OAuth, and every analytics surface in the platform, Creative Audit, Paid Media Chat, Reports, starts working.
/paid-media/connectors - GoalsSet the targets your account is supposed to hit, CPA, ROAS, lead volume, spend pacing, at account, platform, or campaign level, and let Zocket track them continuously. Every goal shows On track, At risk, or Breached, and the Overview page's Goal highlight paces against these numbers.
/paid-media/goals - OverviewThe morning screen for paid media. Four stacked layers on one page: headline metrics against target, AI-written highlights split into Win / Risk / Watch / Goal, a ranked Signals feed of what changed and what to do about it, and a chat with a Deep Research toggle.
/paid-media/overview