Agencies, Partners & White-label / OEM
A channel, not just a customer, and the only segment that may want the product under their own brand. Different buying criteria entirely.
What they actually say
Agencies care about throughput per headcount and about not being disintermediated. Their blockers are practical: open-file / print-ready export (PSD/AI/CDR/PDF) so their designers can finish the job, multi-client separation, and per-client access control.
The OEM conversation is different again. Paytm is building its own AI marketing agent product for three ICPs, mid-market merchants via Paytm for Business, D2C brands, and enterprise clients, and is evaluating Zocket as the stack underneath it. That means white-label deployment with configurable branding, modules toggled on and off per client tier, VPC/on-prem for data sovereignty, native action-taking rather than recommendations only, and export APIs so they can pull data into their own reporting layer.
Where this comes from
| Call | Date | In the room (customer side) | What it established |
|---|---|---|---|
| Zocket + Paytm, Scoping | 2026-05-27 | Paytm: Manu Agrawal (AVP), Narendra Singh Yadav (Team Lead), Noora Nausheen | Three ICPs, white-label and on-prem requirements, no exclusivity |
| Zocket x Paytm, SoW and Demo | 2026-06-04 | Paytm: Manu Agrawal (AVP), Divyanshu Shekhar (Senior Mgr), Abhimanyu Singh | Scope agreed, competitive intelligence parked as roadmap |
| Numeric x Langoor Perf Platform Discussion | 2026-07-15 | Numeric: Himabindu N, Sreeja Sreedharan. Langoor: Abhirup Chowdhury, Chaitanya A | Agency-alongside-client access in practice |
| Pivotroots creative and perf demo | Jun 2026 | PivotRoots: Rishabh Shrivastav (Natl Creative Director/SVP), Yogesh Khanchandani (Co-Founder/CBSO), Rubi Gupta (VP Media), Praveen Joshi (Managing Partner, Digital) | Creative agency throughput angle |
Module positioning
Lead for creative agencies, volume, adaptation, localisation
Lead for performance agencies, multi-client dashboards and scheduled client reports
The differentiator, one graph per client brand, so output doesn't drift between accounts
Support, visible ownership across a multi-client team
The OEM motion, modules enabled per client tier under the partner's brand
How to handle "are you replacing us?"
Never say "replace." The line that works:
"We replace the manual execution layer, the resize, the localisation, the 3am comment, the Monday report. We don't replace the strategy, and we don't hold the client relationship."
Where an agency owns creative but not bidding (the Dentsu/Montra shape), say so explicitly. Taking the performance layer without touching their creative mandate is an easier conversation than a full-platform pitch.
Proof points
- Agency-collaboration access is shipped: separate roles for the agency alongside the client team, already live at Numeric UPS with Langoor.
- Tensai has sourced a large share of the pipeline across BFSI, FMCG and Retail, agencies and consultancies are a working channel, not a theory.
- Brand Brain gives each client brand its own graph, which is the concrete answer to "how do you stop our accounts bleeding into each other?"
Open commercial questions, do not improvise
- Tensai has sourced a large share of the pipeline with no documented commercial structure. Route partner-economics questions to sales leadership.
- White-label / OEM pricing is undefined. Take the requirement; don't quote. See Pricing for what you can say.
- Paytm is explicitly evaluating multiple vendors and has no exclusivity arrangement with us.
Discovery
Run the four-layer sequence. Agencies and OEMs answer differently, so separate them early.
Current state, agency
- How many clients would run on this, and do they need to be fully separated?
- What does a designer's day look like, and where does the time go?
- Do your designers need open files to finish the job, or is export-ready enough?
- What do you own for the client: creative, bidding, reporting, or all three?
Current state, OEM 5. Who is your end customer, and what do they buy from you today? 6. Is this your brand in front of them, or ours? 7. Which modules would you turn on and off per client tier? 8. What does your own reporting layer need to pull from us?
Problem statement 9. What is the throughput ceiling per designer or per account manager today? 10. What are you losing pitches on?
Use case 11. What would you stop outsourcing if this worked? 12. What would a pilot on one client need to prove?
Qualification 13. Who owns the client relationship and the commercial in the model you are imagining? 14. Do you need data sovereignty, VPC or on-premise?