Consumer Insights
/consumer-insights/sub-brandsSub-Brands
Shows you how each sub-brand line is performing in customer perception. Useful when the master brand looks healthy but one sub-brand is silently dragging, a common pattern in multi-line consumer brands.
What this does for you: Shows you how each sub-brand line is performing in customer perception. Useful when the master brand looks healthy but one sub-brand is silently dragging, a common pattern in multi-line consumer brands.
Key insights you'll see:
- Per sub-brand NPS, mention count, and share of total mentions
- Sentiment split bar (positive / neutral / negative) for each sub-brand so you can spot the negative-heavy ones at a glance
- Ranking that surfaces both heroes (Bubblegummers Kids' Sandals at NPS 40) and problems (Bata Kids' School Shoes at NPS -33)
When to come here: Quarterly sub-brand reviews. Before a portfolio rationalization conversation. When a product line is being considered for relaunch or sunset.
Walkthrough · annotated
The click-path, step by step
1Sub-brand card 
2Drill into a brand 
More in Consumer Insights
- MentionsThe raw stream underneath the charts, every tracked brand mention across channels and conversations, searchable by keyword and filterable by date. This is where you go to read the actual posts behind a sentiment dip, rather than trusting the aggregate.
- SocialSocial Intelligence, the main Consumer Insights screen. Four headline tiles (topic spikes, estimated reach, net sentiment, mentions) sit above four tabs that each answer a different question: Share of Voice (where do we rank), Sentiment (how do people feel), Topics (what spiked and why), Channels (where is it happening).